PHP is a very popular language, and because it isn't a framework in its own right, we can easily structure our framework out of it, however we wish. The main choice for a programming language is generally down to your own preference in ecommerce development
Most modern web hosts support PHP and MySQL, and while languages like Ruby on Rails are gaining popularity, at the moment hosting for them is not as common.
This will make it easy to extend the needs of any e-commerce project with minimal effort. Because we are creating our own framework, it is going to be something we will know and understand very well, meaning that if we do need to extend it or use it, we can do so easily.
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