Electronic Mass Communication Industry

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The electronic mass communication industry can be divided into television, radio and the internet.

In fact, any form of communicating with the masses that is not done via the print media or books or that

is not a part of corporate communication can broadly be defined as a part of the electronic mass comm.

Industry. Careers in Electronic Media

However, films and cinematography normally hold a distinct place in mass communication and when we

talk about the electronic mass communication industry, we usually to the world of television, radio and

to a lesser extent â€“ to the world of the internet and web journalism. Electronic Media institute Delhi

In the world of television journalism, jobs can be found either in front of the camera or behind the

camera.

Camera-facing roles are those of television presenters, facilitators, newsreaders, anchors, talk show

hosts, video jockeys, presenters of various entertainment shows, quiz masters on TV etc.

Roles behind the camera are divided into news gathering and reporting roles, preparing news content

and conducting research, proof reading scripts to more technical roles that come under production and

direction, camera, editing, sound recording, planning, budgeting etc.

There are folks who work in sales and marketing. Those who work in strategic marketing are usually in

decision-making roles and try to influence programming and channel bosses to improve the TRPs of the

channel and the programmes being broadcast on the channel so they can sell advertisement spots at a

premium, i.e., at a high rate. Bachelor of Mass Communication in Delhi

In radio, roles are divided into those who face the microphone and those who support those who face

the microphone.

Microphone-facing roles are those of the radio newsreader, radio talk show host and the radio jockey

also known as a Radio DJ or a DJ in the rest of the world, outside India. In India, we tend to refer to

Radio DJs as RJs â€“ in order to differentiate them from club DJs and DJs who play at parties, weddings etc.

Post Graduate Diploma in Broadcast (TV and Radio) Journalism

Roles in the radio that support those who face the microphone include reporting, news gathering,

research on programming content and news content, scriptwriters, programmers, producers as well as

people who work on branding, channel identity as well as in sales and marketing. They try to sell their

radio stations and radio shows to various advertisers â€“ both private sector and public sector in a bid to

maximize revenue for their organization. Advertising & Public Relations in Delhi

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